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We tossed out the rules and turned them into results.

September 10, 2024 by

Visit South Bend Mishawaka Header Image

Client


Visit South Bend Mishawaka

Category


Travel/Tourism

Deliverables


Media Planning/Buying, Effectiveness Analysis, Creative Strategy, OOH, Digital, Motion Graphics, Design

What happens when you pair pointed media strategy with a message that resonates? Results. That’s exactly what we delivered to Visit South Bend Mishawaka when they needed a campaign to target new travelers. We shook up their media mix and developed trackable strategies using brand new travel partners they’d never considered.

Behind every successful media plan is a strong message to match. Our bold tagline and creative vision took our media tactics to even greater heights—shattering expectations in the process.

  • VSBM print ad
  • VSBM billboard ad
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Filed Under: Creative Strategy, Design, Digital, Effectiveness Analysis, Media Planning/Buying, Motion Graphics, OOH, Website

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At The Basement, fascination is the foundation. Below the ecosystem of strategy, creative, media, and analytics lies a constant drive to question and measure what’s possible. That is what leads to better collaborative business outcomes, and more strategic and interesting work for clients.
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