Client
Visit South Bend Mishawaka
Category
Travel/Tourism
Deliverables
Media Planning/Buying, Effectiveness Analysis, Creative Strategy, OOH, Digital, Motion Graphics, Design
What happens when you pair pointed media strategy with a message that resonates? Results. That’s exactly what we delivered to Visit South Bend Mishawaka when they needed a campaign to target new travelers. We shook up their media mix and developed trackable strategies using brand new travel partners they’d never considered.
By looking at attributable revenue metrics, we demonstrated how our campaign really made an impact. It clearly showed the connection between our targeted media efforts and the revenue generated from new visitors. Visit South Bend Mishawaka’s audience—and annual goals—were reached within the first half of the year.
Behind every successful media plan is a strong message to match. Our bold tagline and creative vision took our media tactics to even greater heights—shattering expectations in the process.
How did this deliver for our destination?
100%
Of KPIs identified by VSBM were reached within the first six months.
71%
Boost in city-wide hotel revenue as a result of the campaign tactics.
326%
Increase in flight bookings to South Bend Mishawaka.
$18.5m
Growth in enriched total revenue due to media strategy.