The Basement (“BSMNT”) is committed to protecting the privacy and security of information gathered from visitors of thebsmnt.com to the extent possible. We do not distribute or sell personal information collected outside of the company.
- Collection of information
Analytics
The BSMNT collects analytics of website visitors. The BSMNT does not associate this data to individual user identities and all information remains anonymous. The collected information includes:
- Age bracket
- Browser
- City
- Continent
- Country
- Device brand
- Device category
- Gender
- Interests
- Language
- Operating system
- OS version
- Platform
- Region
- Subcontinent
Cookies
The BSMNT uses “cookies” to deliver web content specific to an individual users’ interests and track recurring history. Personal information is not stored within cookies. Users are able to opt out of “cookies” using the CookieHub Consent Management Platform.
The collected information includes but is not limited to:
- IP address of device being used
- Browser type and version
- Device type and operating system version
- Pages visited
- Date and time
Webforms
The BSMNT uses a web form on thebsmnt.com. This form requires users to voluntarily provide contact information such as full name, email, and phone number. Contact information from the registration form is used only to send material relating to the BSMNT’s services for which it was collected and will not be sold to another party.
- Use of collected information
The BSMNT will only use personal information collected via the webform for the purpose of communicating back.
The BSMNT uses browser-IP-address information and anonymous-browser history to report information about site accesses and for profiling purposes. This information is used to improve web presentation and utilization. IP address information may also be used for troubleshooting purposes.
The BSMNT utilizes third party services to collect and analyze analytics and cookies collected on thebsmnt.com. We encourage all visitors of thebsmnt.com to review the privacy policy of our third party analytics.
- Distribution of collected information
The BSMNT will not disclose, without your consent, personal information collected about you, except for certain explicit circumstances in which disclosure is required by law. The BSMNT will not distribute or sell personal information to third-party organizations. This privacy policy does not apply to the websites of the BSMNT clients. You should review the privacy statement posted on the BSMNT clients for their data privacy and protection statements.
- Your rights
Consumers have a right to control their personal data. If at any time you wish to exercise your rights, please email legal@thebsmnt.com. You have the following rights regarding your personal data collected by the BSMNT:
- The right to receive a copy of the personal data that has been provided
- The right to opt out of receiving marketing communications at any time
- The right to deletion of personal information provided
- The right to non-discriminatory treatment for exercising any rights
- The right to withdraw your consent where you have provided personal information voluntarily or otherwise consented to use your personal information
- Access to information on behalf of clients
The BSMNT provides strategy, planning, creative services, media research, media planning and media buying services to our clients. To be able to effectively service our clients, the BSMNT has the contractual obligation to interact with client-collected and owned information. In most cases, the BSMNT is able to utilize a third-party data connectivity platform which masks all personally identifiable information from the BSMNT. The client-owned data is uploaded directly to the platform and personally identifiable information is not accessible by the BSMNT. We encourage all individuals to review the privacy policy of marketing platforms utilized by the BSMNT on behalf of clients and specifically the third-party data connectivity platform.
In some instances, the BSMNT must access personally identifiable information in order to complete data verification and transfer on behalf of clients. The BSMNT remains committed to protecting the privacy and security of information accessed to the extent possible. This data is not owned by the BSMNT and is not distributed or sold. The BSMNT avoids accessing this information to the extent possible and follows strict data protection procedures.
The data accessed on behalf of clients is used solely for marketing purposes including but not limited to newsletters and targeted social media campaigns. Retention and record of all personal data is the responsibility of our clients. The BSMNT is committed to protecting the privacy of all consumers but we do not control or monitor the privacy practices of clients.
- Privacy policy revisions
This privacy policy was last revised on November 7, 2023. We may change this privacy policy at any time and for any reason. We encourage you to review this privacy policy each time you visit our website.
- Responsibility for external sites
This website may contain links to other websites. Some of those websites may be operated by third parties. We provide the links for your convenience, but we do not review, control, or monitor the privacy practices of websites operated by others. Therefore, we strongly advise you to review the privacy policy of these websites. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
- How to contact us
If you have any questions or suggestions about our practices in regard to our privacy policy, please email legal@thebsmnt.com.
| TITLE | VERSION | PREPARED BY | APPROVED BY | EFFECTIVE DATE |
| BSMNT Privacy Policy | 1.0 | Laura Johnson, Manager, IT Operations | Detra Mills,Executive VP & General Counsel | 10/01/2023 |
| Same | 1.1 | Laura Johnson, Manager, IT Operations | Detra Mills,Executive VP & General Counsel | 11/07/2023 |