Client
CADE
Category
Non Profit
Deliverables
Pause
The media glorifies the grind. Part of bringing down “Hustle Culture” meant showing people what “normal” really looks like. So we simply highlighted how ridiculous grinding actually looks from the other side.
What made a lasting impact on college students?
12m+
Impressions across the state of Colorado throughout the campaign.
5k
Calories burned by our main talent
20k
Clicks from new users in just a single month.