The Basement
is an integrated
agency.
We create immersive experiences that engage and inspire. Discover our latest effort designed to support the launch of two new product lines for Transitions.
The Basement introduces its agency model and an operating framework that is proving to deliver insights, informed marketing campaigns – and real results – for its clients.
A ground-breaking partnership disrupts the status quo in television media buying and delivers a 60% lift in ad efficiency for Schlage.
The Basement
is an integrated
agency.
We study your data to uncover market insights which enable strategic, targeted and effective marketing and advertising campaigns.
A look at the story behind an interactive product tool designed to help prospective customers find and purchase the Schlage smart lock that’s right for them.
This is a look at the resource partnerships The Basement is cultivating with Centro and others as we leverage data, workflow and programmatic advertising to make us better, smarter and more efficient.
A conversation with Mark Levin, Director of Marketing Platforms and Insights, about The Basement’s leveraging of Amazon’s burgeoning marketing ecosystem – as much marketing resource as marketplace.