The Basement

is an integrated


We study your data to uncover market insights which enable strategic, targeted and effective marketing and advertising campaigns.

Schlage Programmatic TV image showing Schlage content on a phone and a TV.

This is the story behind the resource partnership The Basement assembled for Schlage. The goal: create a data-informed, strategic initiative to supplant traditional tactics and disrupt the status-quo.


The Basement offices are home to the newest pop up store featuring the products and latest designs of Indy’s own People For Urban Progress. Pop in.


Two very special Basement Dwellers celebrate ten years as artists, storytellers and client advocates. Here’s a great inside perspective on how an agency and its people should grow.