The Basement

is an integrated


We study your data to uncover market insights which enable strategic, targeted and effective marketing and advertising campaigns.

The Right Tool

A look at the story behind an interactive product tool designed to help prospective customers find and purchase the Schlage smart lock that’s right for them.

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A look at how The Basement partners with Google as part of an integrated initiative to leverage marketing technologies and improve client outcomes.

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Adapting a newly launched campaign in the face of evolving circumstances.