The Basement

is an integrated


We study your data to uncover market insights which enable strategic, targeted and effective marketing and advertising campaigns.


The Basement followed its Snapchat Custom Lens AR idea with an engagement program that merchandised it within Transitions North American distribution channels.

dweller plus centro

This is a look at the resource partnerships The Basement is cultivating with Centro and others as we leverage data, workflow and programmatic advertising to make us better, smarter and more efficient.


A conversation with Mark Levin, Director of Marketing Platforms and Insights, about The Basement’s leveraging of Amazon’s burgeoning marketing ecosystem – as much marketing resource as marketplace.