The Basement
is an integrated
agency.
Every brand has a story to tell. Not all are articulated well. It’s part art, part science, with new tools complementing the traditional in the crafting of stories that get results.
Every success story begins with identifying core challenges, applying key insights as the story evolves and then measuring outcomes before beginning the next chapter.
We’re anything but conventional, with artists, writers, analysts, thinkers, students, teachers, brand architects and hosts of others collaborating to bring ideas to life.
The Basement
is an integrated
agency.
We study your data to uncover market insights which enable strategic, targeted and effective marketing and advertising campaigns.
This is the story behind the resource partnership The Basement assembled for Schlage. The goal: create a data-informed, strategic initiative to supplant traditional tactics and disrupt the status-quo.
A new partnership with The Indianapolis Indians and record growth for Visit Indy mark an exciting start for 2019 in our hometown.
A conversation with Mark Levin, Director of Marketing Platforms and Insights, about The Basement’s leveraging of Amazon’s burgeoning marketing ecosystem – as much marketing resource as marketplace.