The Basement
is an integrated
agency.
Every brand has a story to tell. Not all are articulated well. It’s part art, part science, with new tools complementing the traditional in the crafting of stories that get results.
Every success story begins with identifying core challenges, applying key insights as the story evolves and then measuring outcomes before beginning the next chapter.
We’re anything but conventional, with artists, writers, analysts, thinkers, students, teachers, brand architects and hosts of others collaborating to bring ideas to life.
The Basement
is an integrated
agency.
We study your data to uncover market insights which enable strategic, targeted and effective marketing and advertising campaigns.
This is the story behind the resource partnership The Basement assembled for Schlage. The goal: create a data-informed, strategic initiative to supplant traditional tactics and disrupt the status-quo.
Brian Phillips, The Basement co-founder and CEO, introduces us to the colorful character who represents who we are and how we work – but who has evolved into so much more.
What does the concept of “disruption” mean to you? To your business? And what can you learn about it from a five-year old? Brian Phillips reflects on it as best he can under the circumstances.