Client
Schlage
Category
Consumer Packaged Goods
Deliverables
Market research showed us that cheap products were flooding the lock market, leaving people unsure of what they could trust. These overseas knockoffs didn’t understand what people care about: protecting home—whatever home might look like.
A brand’s value isn’t determined only by the people who buy it. It’s determined by everyone who knows about it. That includes a brand’s own employees. So we helped launch this brand refresh with internal comms, as well.
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