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The Basement

An Integrated Agency

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WE REINTRODUCED A TRUSTED BRAND TO THE WORLD.

August 14, 2024 by

Client


Schlage

Category


Consumer Packaged Goods

Deliverables


Digital, Media Planning/Buying, OOH, Radio, Social, Strategic Planning, TV, Website Development

Market research showed us that cheap products were flooding the lock market, leaving people unsure of what they could trust. These overseas knockoffs didn’t understand what people care about: protecting home—whatever home might look like.

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Schlage Branding Collage

A brand’s value isn’t determined only by the people who buy it. It’s determined by everyone who knows about it. That includes a brand’s own employees. So we helped launch this brand refresh with internal comms, as well.

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Filed Under: Digital, Media Planning/Buying, OOH, Radio, Social, Strategic Planning, TV, Website Development

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At The Basement, fascination is the foundation. Below the ecosystem of strategy, creative, media, and analytics lies a constant drive to question and measure what’s possible. That is what leads to better collaborative business outcomes, and more strategic and interesting work for clients.
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