Client
CADE
Category
Non Profit
Deliverables
Pause
Our work to bring down “Hustle Culture” and stop the abuse of study drugs resonated with students. So, we decided to give them ownership of the message. We made sure actual students were seen, heard, and represented across the campaign.
These social posts drove to a landing page for students to explore ways to handle hustle culture, themselves. We also took the opportunity to poll students on what actions they’d like to see taken next.
How did this project give students a voice?
15k
New users to the site in just a month
35
Average times a college student in CO saw a social post during the campaign.
17
Angry Reddit comments from folks of a certain age.
06
Social media platforms used to reach college students.