Client
Coalition of Colorado Campus Alcohol and Drug Educators
Category
Non Profit
Deliverables
Our work to take down “Hustle Culture” and stop the abuse of study drugs resonated with students. So we gave them control of the message. Through a social content series, real students took the mic—speaking their truth and addressing the pressure to succeed at all costs.
These social posts drove to a landing page for students to explore ways to handle hustle culture themselves. We also took the opportunity to poll students on what actions they’d like to see taken next.
How did this project give students a voice?
5x
YouTube view rate vs. benchmark.
35
Average times a college student in CO saw a social post during the campaign.
17
Angry Reddit comments from folks of a certain age.
06
Social media platforms used to reach college students.