Client
Coalition of Colorado Campus Alcohol and Drug Educators
Category
Public Service
Deliverables
How do you get college students to stop abusing “study drugs”? We broke out the Xboxes and bean bag chairs and talked to real students. And we realized study drugs weren’t the problem—they were the symptom. The real problem was “hustle culture”.
Most students didn’t even use these study drugs—but they thought their peers must be. We showed them the truth: most of their fellow students are against “the grind”.
How did this work change the world we live in?
40m
Impressions across the state of Colorado.
$1.4m
Extra funding the NFP earned from partners as a result of the campaign’s success.
02
Number of years the campaign extended past the original target.
1.1m
Sticker gifs opened in the first year alone.