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WE ATTACKED HUSTLE CULTURE AND CHANGED THE CONVERSATION.

August 14, 2024 by

Client


Coalition of Colorado Campus Alcohol and Drug Educators

Category


Public Service

Deliverables


Digital, Media Planning/Buying, OOH, Radio, Social, Strategic Planning, TV, Website, Website Development
Pause

How do you get college students to stop abusing “study drugs”? We broke out the Xboxes and bean bag chairs and talked to real students. And we realized study drugs weren’t the problem—they were the symptom. The real problem was “hustle culture”.

Pause

Most students didn’t even use these study drugs—but they thought their peers must be. We showed them the truth: most of their fellow students are against “the grind”.

How did this work change the world we live in?


40m

Impressions across the state of Colorado.

$1.4m

Extra funding the NFP earned from partners as a result of the campaign’s success.

02

Number of years the campaign extended past the original target.

1.1m

Sticker gifs opened in the first year alone.


See more work.

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    WE CLIMBED 500 FLIGHTS OF STAIRS TO PROVE A POINT.

  • Purdue University: Discovery Park District

    WE ESTABLISHED THE MIDWEST AS A FORTUNE 100 HOTSPOT.

  • CADE: Time To Ungrind

    WE ATTACKED HUSTLE CULTURE AND CHANGED THE CONVERSATION.

Filed Under: Digital, Media Planning/Buying, OOH, Radio, Social, Strategic Planning, TV, Website, Website Development

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