Client
East Street Insurance
Category
Home, Auto & Renters Insurance
Deliverables
Creative Strategy, Copywriting, Illustration, Video, Animation, Motion Graphics, Design, Social Media
East Street Insurance treats people like humans, not policy numbers. In an industry built on fear and fine print, we helped them find a voice (and a look) rooted in clarity, optimism, and genuine service.
Launched by Indiana Farm Bureau Insurance to serve neighboring Ohio, East Street came to us to bring that promise to life. We led with an illustrative approach, building a world of characters who go with the flow. And if things go sideways, they can always turn to East Street.
From animated TV spots to digital and social, we launched a series of bite-sized stories that introduced the brand, built awareness, and left a human impression in a crowded space.
