Client
Visit South Bend Mishawaka
Category
Travel/Tourism
Deliverables
Media Planning/Buying, Effectiveness Analysis, Creative Strategy, OOH, Digital, Motion Graphics, Design
A media plan is only as strong as the message behind it. So when our long-time media client needed a bold creative vision to take their destination to new heights, we rose to the occasion. We challenged Visit South Bend Mishawaka to venture outside of their usual comfort zone by encouraging their visitors to do the same.
By bending the rules and breaking the media mold, we shattered our annual KPI goals within the first 6 months of the year.
What did this mean for the city?
100%
Of KPIs identified by VSBM were reached within the first six months.
71%
Boost in city-wide hotel revenue as a result of the campaign tactics.
326%
Increase in flight bookings to South Bend Mishawaka.
$18.5m
Growth in enriched total revenue due to media strategy.