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WE LAUNCHED AN INSURANCE STARTUP THAT PUTS SERVICE BEFORE SCARE TACTICS.

April 10, 2025 by

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Client


East Street Insurance

Category


Home, Auto & Renters Insurance

Deliverables


Creative Strategy, Copywriting, Illustration, Video, Animation, Motion Graphics, Design, Social Media

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East Street Insurance treats people like humans, not policy numbers. In an industry built on fear and fine print, we helped them find a voice (and a look) rooted in clarity, optimism, and genuine service.

Launched by Indiana Farm Bureau Insurance to serve neighboring Ohio, East Street came to us to bring that promise to life. We led with an illustrative approach, building a world of characters who go with the flow. And if things go sideways, they can always turn to East Street.

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From animated TV spots to digital and social, we launched a series of bite-sized stories that introduced the brand, built awareness, and left a human impression in a crowded space.

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See more work.

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Filed Under: Animation, Creative Strategy, Design, Illustration, Motion Graphics, Social, Website

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At The Basement, fascination is the foundation. Below the ecosystem of strategy, creative, media, and analytics lies a constant drive to question and measure what’s possible. That is what leads to better collaborative business outcomes, and more strategic and interesting work for clients.
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Indianapolis, IN 46240

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