Client
Purdue University
Category
Technology
Commercialization
Deliverables
Creative Strategy, UI/UX Development, Video, Motion Graphics, Design
As one of the largest patent-producing universities in the world, Purdue has a whole team dedicated to protecting IP, building startups, and connecting inventors with industries ready to bring their innovations to market. But their old website turned an already complex process into a maze.
We created a new site that removes the guesswork. Instead of an overcomplicated interface, inventors are given two clear, high-impact choices: Launch their own start-up with their tech. Or license it to a Fortune 100.
Once they choose a path, they’re met with a high-energy video that sets the tone—this is the start of something big. From there, a streamlined, step-by-step experience guides them through every stage of the process, with Purdue Innovates providing the resources and connections to make it happen.