Client
Coalition of Colorado Campus Alcohol and Drug Educators
Category
Public Service
Deliverables
The media glorifies the grind. So, we flipped the script, highlighting how ridiculous grinding can be when you look at it honestly. Part of breaking down “Hustle Culture” meant showing there’s a better way forward.
What made a lasting impact on college students?
12m+
Impressions across the state of Colorado throughout the campaign.
5k
Calories burned by our main talent.
20k
Clicks from new users in just a single month.