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WE INCREASED ENROLLMENT BY TYING PURPOSE INTO THE BRAND.

August 14, 2024 by

Client


American College of Education

Category


Education

Deliverables


Brand Guide, Branding, Logo, Strategy, Website
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The American College of Education is renowned in the online education space. But they needed a brand identity that connected to their mission. By creating visual representations that showed how the college helps students find their way—and using personal stories from alumni—we were able to be more relatable to prospective students.

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What impact did this have on college enrollment?


33%

Increase in enrollment immediately after the campaign launch.

73%

Decrease in cost-per-clicks with testimonial-led creative.

2x

New users in the first year.


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Filed Under: Brand Guide, Branding, Logo, Strategy, Website

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At The Basement, fascination is the foundation. Below the ecosystem of strategy, creative, media, and analytics lies a constant drive to question and measure what’s possible. That is what leads to better collaborative business outcomes, and more strategic and interesting work for clients.
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