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BSMNT

The Basement

An Integrated Agency

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Why be boring
when you could
be brilliant?
Work that works does three things well.
  • YOU MUST BE
    NOTICED.

    Remember back when you had to be clever and bold to stand out when you had a captive audience sitting in front of a TV with 60 channels? Now, there are 60 million creators just on YouTube alone. Being noticed means refusing to become part of the wallpaper. And yes, it can be scary to stand out. But trust us. It’s vastly more dangerous not to.

  • YOU MUST COMMUNICATE
    AN IDEA.

    Each time you talk to your audience , there is one key message you want them to take away. Figuring out what that one thing is is the first step. It’s our belief that you are the experts in your field. And we are the experts in ours. If you can articulate what you want to say, we’ll show you a creative, strategic way to say it to resonate with your customers.

  • YOU MUST
    BE REMEMBERED.

    Did you know there’s a special trick to being memorable? It’s all about letting the viewer “complete the thought”. That means giving them just enough information to feel good when they get to where you want them to be. Often, it’s human instinct to water an idea down. To do the work for the audience so they don’t ever have to think. But that’s a surefire way to be forgotten.

  • East Street

    WE LAUNCHED AN INSURANCE STARTUP THAT PUTS SERVICE BEFORE SCARE TACTICS.

  • Visit South Bend Mishawaka

    WE TOSSED OUT THE RULES AND TURNED THEM INTO RESULTS.

  • Cade: Time To Ungrind

    WE CLIMBED 500 FLIGHTS OF STAIRS TO PROVE A POINT.

  • Purdue University: Discovery Park District

    WE ESTABLISHED THE MIDWEST AS A FORTUNE 100 HOTSPOT.

  • CADE: Time To Ungrind

    WE ATTACKED HUSTLE CULTURE AND CHANGED THE CONVERSATION.

What is a full-service agency, you ask?

Strategy

Strategic thinking is the foundation to make sure what you want to say aligns with how you say it—and to who.

  • Brand Mapping
  • Competitive Analyses
  • Insight Discovery
  • Marketing Consulting
  • Strategic Planning
  • Thought Leadership

Creative

Creative campaigns must cut through the noise. 89% of advertising isn’t even noticed. We make sure yours is.

  • Branding
  • Copywriting
  • Email
  • Motion Design, Editing & Animation
  • Out of Home
  • Point of Purchase
  • Social Media
  • Trade Show
  • TV/Video
  • UI/UX Design
  • Web Development

Media

We make sure your message stands out through traditional channels or with emerging tech — like streaming TV, digital audio, mobile apps and all the places where attention is up for grabs.

  • Ad Tech Integration
  • A/B testing
  • Effectiveness Analysis
  • Media Planning
  • Media Buying
  • Predictive Analytics

Public Relations

Your brand’s ever-present challenge is staying top-of-mind. We keep your brand and your message in the spotlight.

  • Community Engagement
  • Event Coordination
  • Headline-Worthy Stunts
  • Influencer Relations
  • Media Relations
  • Media Training
  • Press Releases
  • Social Media Support
  • Thought Leadership
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Our friends trust us to grow their bottom line.
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  • CAT Logo
  • NCAA Logo
  • IU Logo
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  • Cummins Logo
  • Verizon Logo
  • Purdue Logo
  • Shaw Logo

Creativity is a must-have
for every campaign.

So it’s a must-have
for every employee.

Apply Now

BSMNT Logo and Stay Fascinated Lockup
At The Basement, fascination is the foundation. Below the ecosystem of strategy, creative, media, and analytics lies a constant drive to question and measure what’s possible. That is what leads to better collaborative business outcomes, and more strategic and interesting work for clients.
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9500 Priority Way W Drive
Indianapolis, IN 46240

+1 (317) 352 5848

business@thebsmnt.com

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