Boost your brand to industrial-strength.
The world of manufacturing is ever-evolving. Lucky for you, so are we. It’s easy to get lost in the noise of an increasingly competitive landscape. By harnessing the power of expertly crafted campaigns, we make sure your brand can’t be ignored.
Brand Elevation: Unlocking New Doors.
For more than a century, Schlage has led the door hardware industry with innovative, stylish and dependable products. When it came to elevating their customer-facing brand, they turned to The Basement. Together, we launched a campaign that led Schlage to a 40% increase in branded search volume and a 182% increase in year over year campaign attributed revenue. Once the results were in, Schlage’s Marketing Leader Jason Owens said, “As strategic partners and as advocates for our brand, their guidance, insight, talents and commitment makes work such as this – and successes such as ours – possible.”
Clearing the Lines of Communication.
Caterpillar, the world’s largest manufacturer of construction equipment, was ready to elevate the quality of their dealer network communications and turned to The Basement for direction. We studied their current plans and materials, then collaborated with the Cat team on ways to improve their efficacy. While the majority of our work is protected by confidentiality agreements, we’ve completed dozens of projects together, with even more in the works.
OH SNAP: WE’RE GETTING creative.
We introduced Transitions® to the Snapchat Custom Lens—the perfect marriage of tech and specs. Our work in support of the Snapchat Lens initiative was some of the first to integrate Transitions’ new brand ID and story both online and through social channels. When Snapchat introduced its Custom Lens, we knew we had to leverage this fun, immersive technology to demonstrate the full capability of Transitions® lenses. In turn, Transitions created an interactive experience that allowed users to virtually try on the lenses under a variety of lighting conditions, which effectively demonstrated the product’s ability to lighten and darken as ambient light changes. The result was one of the most successful trade promotions Transitions had ever seen. So much so, we recorded nearly 5,000 sessions on the website with an average time on site of nearly two minutes.
Let’s Talk
Have some big idea or brand to develop and need help? Then reach out we'd love to hear about your project and provide help.
Contact
Give us a call at 317-562-0712, email business@thebsmnt.com or reach out to someone from our team:
Todd Bolster
todd@thebsmnt.com
Grace Rinehart
grace@thebsmnt.com