Induction 02:
Reframing reality
with animation.
JUNE 11, 2026 | 12 PM
INDUCTION is an invite-only quarterly conversation bringing leaders and partners together to explore what’s changing now in modern media and what comes next.
In our next session, we’ll focus on how brands are using animation to align how ideas are presented with how they’re processed, and how that shift is changing the way stories take shape.
INDUCTION 01: Viant
FEB. 26, 2026
Closing the gap between awareness and attribution.
Our first live INDUCTION session wih Viant tackled a familiar tension: awareness-driven tactics drive results, but their impact isn’t always easy to capture.
Many models and marketers still prioritize the lower funnel, leaving a gap in how that early influence is understood. Together with Viant, we explored what it takes to close it.
Our conversation explored the growth of CTV and the larger role awareness plays in shaping consideration earlier in the customer journey. Looking at a higher education client case study, we walked through how a more balanced media mix and identity-based measurement can uncover the value of channels that are often overlooked.
With Viant Household ID and reporting that ties exposure to real outcomes, the session reframed how marketers measure upper-funnel tactics. And how quickly undervalued channels become essential once you can actually see their impact.
Secure your seat.
Our next session is already in motion. Join us June 11th at 12 PM for a conversation on fascination and the tactics reshaping how brands stay ahead.
Contact
Give us a call at 317-352-5848 or email induction@thebsmnt.com.