• Skip to primary navigation
  • Skip to main content
BSMNT

The Basement

An Integrated Agency

  • Work
  • Case Stories
  • Contact
  • Careers

Home

Why be boring
when you could
be brilliant?
Work that works does three things well.
  • YOU MUST BE
    NOTICED.

    Remember back when you had to be clever and bold to stand out when you had a captive audience sitting in front of a TV with 60 channels? Now, there are 60 million creators just on YouTube alone. Being noticed means refusing to become part of the wallpaper. And yes, it can be scary to stand out. But trust us. It’s vastly more dangerous not to.

  • YOU MUST COMMUNICATE
    AN IDEA.

    Each time you talk to your audience , there is one key message you want them to take away. Figuring out what that one thing is is the first step. It’s our belief that you are the experts in your field. And we are the experts in ours. If you can articulate what you want to say, we’ll show you a creative, strategic way to say it to resonate with your customers.

  • YOU MUST
    BE REMEMBERED.

    Did you know there’s a special trick to being memorable? It’s all about letting the viewer “complete the thought”. That means giving them just enough information to feel good when they get to where you want them to be. Often, it’s human instinct to water an idea down. To do the work for the audience so they don’t ever have to think. But that’s a surefire way to be forgotten.

Get full case studies of our award-winning work.
  • Visit South Bend Mishawaka

    WE TOSSED OUT THE RULES AND TURNED THEM INTO RESULTS.

  • Cade: Time To Ungrind

    CHANGING SOCIAL NORMS BY ATTACKING HUSTLE CULTURE.

  • Schlage: TYHTS

    REINFORCING TRUST FOR THE LEADING LOCK COMPANY.

  • Purdue: Innovates

    LAUNCHING A DESTINATION FOR THE GREATEST MINDS TO LAUNCH THEIR TECH.

  • CADE: Time To Ungrind

    COMBATTING STUDY DRUG ABUSE BY CHANGING THE NARRATIVE.

  • Kryptonite: 50 Years of Fortitude

    REMINDING EVERYONE WHO INVENTED THE U-LOCK CATEGORY A HALF CENTURY AGO.

What is a full-service agency, you ask?

Strategy

Strategic thinking is the foundation to make sure what you want to say aligns with how you say it—and to who.

  • Insight Discovery
  • Brand Mapping
  • Competitive Analyses
  • Marketing Consulting
  • Strategic Planning
  • Thought Leadership

Creative

Creative campaigns must cut through the noise. 89% of advertising isn’t even noticed. We make sure yours is.

  • TV
  • Radio
  • Print
  • Out of Home
  • Digital
  • UI/UX Development
  • Social Media
  • Branding
  • Design

Media

Media planning and buying makes sure your message reaches the right audience in the right ways.

  • Media Planning
  • Media Buying
  • Predictive Analytics
  • Effectiveness Analysis
  • A/B Testing

Public Relations

Your brand's ever-present challenge is staying top-of-mind. We keep your brand and your message press-worthy.

  • Media Relations
  • Press Releases
  • Crisis Management
  • Press-Worthy Stunts
  • Thought Leadership

Integration Services

Direct response is a key part of the integrated marketing mix. We help you optimize your digital direct response campaigns. See what we're capable of.

  • Strategic Consulting
  • Orchestrated Campaigns
  • Website Personalization
  • Health Assessment
  • Platform Optimization
  • Marketing Intelligence
Our friends trust us to grow their bottom line.
  • Schlage Logo
  • CAT Logo
  • NCAA Logo
  • IU Logo
  • Kryptonite Logo
  • Cummins Logo
  • Verizon Logo
  • Purdue Logo
  • Shaw Logo

Creativity is a must-have
for every campaign.

So it’s a must-have
for every employee.

Apply Now

BSMNT Logo and Stay Fascinated Lockup
At The Basement, fascination is the foundation. Below the ecosystem of strategy, creative, media, and analytics lies a constant drive to question and measure what’s possible. That is what leads to better collaborative business outcomes, and more strategic and interesting work for clients.
Facebook. Instagram. LinkedIn.

9500 Priority Way W Drive
Indianapolis, IN 46240

+1 (317) 352 5848

business@thebsmnt.com

Google Partner Logo Salesforce Partner Badge
© Copyright , The Basement, An Integrated Agency. All Rights Reserved.
Privacy Policy | Code