The first step to action is interaction.

With the influx of new media platforms and ad units emerging every day, people are fatigued with all the ways marketers try to target the masses. Some complain on Facebook, others just ignore ads altogether.

So how do you engage an audience that is sick of scrolling thousands of ads on the daily? The answer is simple: give them a reason to care.

Interactive ads get 47% more viewing time than non-interactive ones. When you give the audience a prompt, an invitation, a way to interact, you create a connection that they might not even be aware of.

Your brand is more cemented in their minds. Your message is better received. You see more engagement, more clicks, more people with your brand on their brain.

And if you execute in a way that sparks their interest, you’ll see more than interaction. You’ll see true action.

Create delightful experiences that drive participation.

How do you encourage college students to take a survey? For 360 Proof, we created one of TikTok’s first-ever in-app sponsored quizzes.

NASPA is a nonprofit who talks to college students about healthy behaviors. But the last thing a college student wants after a long day is another lecture. So to reach the chronically online college kid, we launched quizzes on Snapchat and created one of the first in-app sponsored quizzes on the TikTok platform.

Speaking their language while meeting them at their level gave us a chance to increase the number of eyes on the message. And making that message engaging meant completion rates were nearly 30%. Any parent of a teen knows that’s huge. And we didn’t even have to ask them twice.

Push your media to do something new.

We worked with Pandora to create a digital “junk drawer” experience to showcase how smart locks eliminate the need for keys.

Our integrated media strategy for Schlage goes beyond selecting top-performing publishers and platforms. We collaborate to deliver next-level experiences because a good agency will bring you a concept backed up by a big idea. We convinced Pandora to create a custom unit where users could look for a key to earn free listening.

When they couldn’t find a key in “junk drawer”, we’d show them a keypad, where they could type any number for unlimited listening. This gave our audience a chance to experience the product benefit, directly, leading to more purchases of smart locks and connected keypads.

Innovate where others can’t (or won’t).

We partnered with Snapchat to deliver the first-ever branded filter to create a virtual try-on for Transistions lenses.

A “virtual home try-on” is nothing new. But Transitions had a challenge no other brand had ever had to figure out. Because their product changes in different lights, we needed a Virtual Mirror that could adjust—in real time. So we worked with Snapchat to develop their first-ever branded filter.

This meant creating hundreds of opacity layers that adjusted the filter itself. People exploring Transitions lenses finally had a way to see themselves with the actual product benefit, all in a shareable way.