Don’t just go through the motions. Lead with them.

Every story has a beat. And every brand has a pulse. So captivate your audience at 24 frames a second.

From GIFs to short films, animation with bold art direction captures your audience’s attention.

And it allows you to do things you could never accomplish with a traditional production. Need an alligator drinking a piping hot chocolate at the top of Mount Everest? Animation can do it without the expensive animal handlers and sherpas.

Plus, flexibility on execution lets you land quick wins (like refreshing your brand’s social on a dime).

Crafted animation understands the human soul like no other. It’s no wonder smooth transitions are so satisfying, and views can loop into the millions.

We’ve used animation to introduce brands into new markets, or give life and personality to still illustrations. And we do it all with our in-house team of animators.

Hit all the beats in a brand launch.

A signature style of animation helps East Street Insurance stand out from a very crowded market.

Take East Street and their big move to Ohio for instance, it took a lot more than a simple “We’re new here.” to create the unexpected for the kind of insurance you should expect.

We teamed up with Italian illustrator Emans to bring a friendlier face to insurance. And created brand characters and elements that lived beyond the deliverables.

In true Basement fashion, we animated each story and brought a little more humanity to this online insurance company.

Energize a manifesto with motion graphics.

Motion graphics elevate the energy of a story and drive deeper engagement with your audience.

Changing the world, one student at a time, is a lofty mission. To help bring the Christel House story to life, we combined real students with motion graphics from our in-house animation team.

We created a series of videos for donors, students, teachers, and parents to promote the all-new brand messaging and to educate the public on what a top charter school is really like.

Using playful animation and child-like graphic elements, we tapped into the experience Christel House students felt in the classroom every day.

Sliding into top of mind with smooth storytelling.

We understand the power of animation as a storytelling tool. And we have the data to prove how movement drives engagement.

How do you connect different stories in single, effortless flow? It takes more than a satisfyingly smooth transition to keep viewers on their toes.

That’s exactly the kind of visual experimentation you can expect at The Basement.

Don’t take our word for it, go ahead and take a look.