Brand Overhaul: Time to Modernize the LookSee Case Study
QSR Automations is the market leader in kitchen automation software, but the visual identity had become stale. The Basement studied the various offerings and shaped them into a family of products to increase upsell potential. Then we created a new brand that pays homage to the shapes and colors of the software interface while infusing a new energy. Our goal was to help the brand look and feel as cutting-edge as the products themselves, and we delivered.
Filling the Funnel- One Partner at a Time
Mosaic, a leading financing platform for sustainable home improvements, needed to generate awareness and drive site traffic and leads to keep the funnel healthy. Through our partnership, we created synergy between upper- and lower-funnel tactics resulting in 107% increase in leads, a 91% decrease in cost per lead and 26% more visitors to the website. In addition, we increased Mosaic’s application completion and ultimately helped deliver a 577% increase in approved partners. For a business that measures success via deals secured through its partners, the results of our work together raised the bar (a lot).
Oh Snap: We’re Getting Innovative
We introduced Transitions® to the Snapchat Custom Lens—the perfect marriage of tech and specs. Our work in support of the Snapchat Lens initiative was some of the first to integrate Transitions’ new brand ID and story both online and through social channels. When Snapchat introduced its Custom Lens, we knew we had to leverage this fun, immersive technology to demonstrate the full capability of Transitions® lenses. In turn, Transitions created an interactive experience that allowed users to virtually try on the lenses under a variety of lighting conditions, which effectively demonstrated the product’s ability to lighten and darken as ambient light changes. The result was one of the most successful trade promotions Transitions had ever seen. So much so, we recorded nearly 5,000 sessions on the website with an average time on site of nearly two minutes.
Time to Turn the Tables
The idea was to support Indiana restaurant employees and message to the community that it’s now our turn to serve the service industry. Our effort was focused on a website built to offer assistance to restaurant employees across the state. It would be supported by a telethon hosted on a local TV station which would go live in a matter of days. From conception to completion, we never met the client in person, which is a rarity for us. Not to mention that we didn’t have a library of creative assets immediately on hand, the timeline was “due yesterday,” and we needed an exact duplicate of the site in Spanish. As expected, the site was almost immediately flooded with service workers applying for the grant—an action we prepared for to ensure seamless function at launch. After it was all over, Elise Shrock, director of operations for the Indiana Restaurant and Lodging Association, told us she initially feared it couldn’t be done. “Without the kind of collaboration and services The Basement provided,” she told us, “We simply wouldn’t have been able to help this many people this fast.”
Making streaming go smoothly
Broadpeak, a France-based video delivery designer and manufacturer, was ready to introduce broadpeak.io, a new API-based SaaS platform that offers content providers, pay-TV operators, and OTT service providers an easy, fast, and reliable way to deliver advanced streaming quality to their subscribers. It sought a fresh look that conveyed the simplicity and flexibility of a highly sophisticated product, that paired effortlessly with the brand’s existing identity–which is exactly what we did. The efforts were complemented by a robust communications plan to introduce broadpeak.io to the world at CES 2022–a plan that pivoted deftly when the iconic trade show was canceled just days before. With a little bit of luck and a lot of quick thinking, broadpeak.io made a smooth entrance into the tech space.