PURDUE DISTRICT PARK
Strategically positioning
a new economic district.
We created an identity that helped a new development area flourish. And quick.
The Discovery Park District was primed to drastically change the shape of the area around Purdue University over the next few years. The Basement was brought on to develop the way this new economic zone was sold to potential investors and Fortune 100 companies.
A website to attract Fortune 100s.
With our in-house animation and development capabilities, we created a website for the district to compete with the competition from Silicon Valley and Silicon Hills. While other economic districts were driving to city government sites, DPD was bringing in investment.
Interaction from the ground up.
We were tasked with selling a hip neighborhood boasting a vibrant cultural scene and the most innovative resources a company could ask for.
So of course our website needed to match. Our coders developed an interactive web experience that would sell—without eating bandwidth.
Storytelling is an art.
When working on presentations and pitch decks, there is an art to how information is presented. We worked out exactly how a conversation with a potential target may go, and developed a presentation that walked them through with intention—not guesswork.
Our efforts paid off.
Golden Addy Winner
2022 American Advertising Awards – Business-To-Business Website
What’s your story?
We’re all ears.
