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Strategically positioning a new economic district.

September 16, 2022 by

Purdue District Park Hero Image

PURDUE DISTRICT PARK

Strategically positioning
a new economic district.

We created an identity that helped a new development area flourish. And quick.

The Discovery Park District was primed to drastically change the shape of the area around Purdue University over the next few years. The Basement was brought on to develop the way this new economic zone was sold to potential investors and Fortune 100 companies.


Video, Website

A website to attract Fortune 100s.

With our in-house animation and development capabilities, we created a website for the district to compete with the competition from Silicon Valley and Silicon Hills. While other economic districts were driving to city government sites, DPD was bringing in investment.

Interaction from the ground up.

We were tasked with selling a hip neighborhood boasting a vibrant cultural scene and the most innovative resources a company could ask for.
So of course our website needed to match. Our coders developed an interactive web experience that would sell—without eating bandwidth.

Aerial After Aerial Before

Storytelling is an art.

When working on presentations and pitch decks, there is an art to how information is presented. We worked out exactly how a conversation with a potential target may go, and developed a presentation that walked them through with intention—not guesswork.

UI Examples

Our efforts paid off.

Golden Addy Winner

2022 American Advertising Awards – Business-To-Business Website

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Updating a brand that leads in its category.

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Filed Under: Branding, Display Campaign, Integrated Media Strategy, Social, Video, Website Tagged With: PURDUE DISTRICT PARK

The Basement is a full-service integrated agency in Indianapolis.
We deliver radical clarity to agile brands by leveraging modern
storytelling and data acumen.
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