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Making a real impact.

August 4, 2021 by

NCAA 360 Proof

NCAA 360 PROOF

Making a real impact.

A comprehensive program to curb campus alcohol abuse.

360 Proof provides NCAA Division III schools with all of the tools and training needed to deploy a customized program to help students make better decisions about their alcohol use. The NCAA and its partners turned to The Basement to develop a fully-integrated user experience that worked for students, coaches and administrators.


Branding, Design, Integrated Strategy, Portal Development, Print, UX, Video

Challenge Accepted.

Convince college students to take a survey that promotes drinking less? You bet. Create a customizable platform for each campus that centralizes data, training materials, and more? No sweat. Oh, and throw in an awareness campaign to promote participation without feeling too preachy. Easy right? Nah, but we love a good challenge.

It all starts
with data.

We knew a key factor to the success of the 360 Proof program would be the ability to collect data, so we created a confidential survey just for college students.

Real numbers. Real lives. Real change.

247

Participating schools

24k

Student surveys taken

65%

Completion rate

NCAA Billboard
NCAA Posters

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See all work

NEXT UP:

SCHLAGE

Peace of mind from anywhere.

What’s your story?
We’re all ears.

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Filed Under: Branding, Design, Integrated Strategy, Portal Development, Print, UX, Video Tagged With: 360 PROOF

The Basement is a full-service integrated agency in Indianapolis.
We deliver radical clarity to agile brands by leveraging modern
storytelling and data acumen.
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