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The Method to our Magic.

August 25, 2021 by

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OBSERVATIONS
5 Minute Read | April 23, 2020

The Method to our Magic.

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The Basement is an integrated agency whose strategies are tailored to deliver across numerous platforms and screens, as well through a wide variety of channels.  Our efforts must closely align with the customer journey and reflect a cohesive, disciplined and creative approach to planning, visualizing, executing and reporting on integrated marketing campaigns and experiences.

This paper explores the aspects of The Basement’s operating system that have directly impacted successful outcomes for clients including Schlage, Transitions Optical, TCC/Verizon, NCAA and others. It also provides insight into the framework that the agency has developed that is the foundation of everything we do, strategically, tactically and creatively.

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Clean Rooms, Explained: How They Became the Buzziest Tool in Ad Tech

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The hottest thing in ad tech is also the best gift a 10-year-old can give their parents: a clean room.

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The Basement named to global list of 75 fastest growing agencies.

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Not even a global pandemic can keep The Basement down. Despite the turmoil of the past two years…

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Filed Under: Observations

The Basement is a full-service integrated agency in Indianapolis.
We deliver radical clarity to agile brands by leveraging modern
storytelling and data acumen.
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