IndianaUnclaimed.gov

What will you do with
the money you find?

For Hoosiers, it’s
worth a look.

The Indiana Unclaimed Property Division asked The BSMNT to create a campaign about its initiative—Indianaunclaimed.gov—that focuses on returning money and property to its rightful owners (Indiana residents).

Branding, Display Campaign, Integrated Strategy, Social, Video, Visual Merchandising

It might not change your life, but it just might change your day.

Our campaign was inspired by most claims being under $100. We figured it probably wasn’t life changing money for most Hoosiers. But hey, when you find a five dollar bill in your pocket, it feels pretty darn good.

Motivated
by moolah.

Using the color palette and textures of American currency, our campaign created a contemporary art direction that reminds you of the brand’s central mission—returning money to Hoosiers. And we added details like the state logo and an official sign-off to our ads, which helped bring a sense of legitimacy to the brand.