• Skip to primary navigation
  • Skip to main content
BSMNT

The Basement

An Integrated Agency

  • Home
  • About
  • Work
  • Articles
  • Careers
  • Contact

What will you do with the money you find?

August 5, 2021 by

Unclaimed Property

IndianaUnclaimed.gov

What will you do with
the money you find?

For Hoosiers, it’s
worth a look.

The Indiana Unclaimed Property Division asked The BSMNT to create a campaign about its initiative—Indianaunclaimed.gov—that focuses on returning money and property to its rightful owners (Indiana residents).


Branding, Display Campaign, Integrated Strategy, Social, Video, Visual Merchandising

It might not change your life, but it just might change your day.

Our campaign was inspired by most claims being under $100. We figured it probably wasn’t life changing money for most Hoosiers. But hey, when you find a five dollar bill in your pocket, it feels pretty darn good.

IndianaUnclaimed

Motivated
by moolah.

Using the color palette and textures of American currency, our campaign created a contemporary art direction that reminds you of the brand’s central mission—returning money to Hoosiers. And we added details like the state logo and an official sign-off to our ads, which helped bring a sense of legitimacy to the brand.

The campaign paid off.

133%

Search increase in 2020

$55M

Returned in 2020

329%

Lower than cost/search goal

BACK

See all work

NEXT UP:

VERIZON / TCC

The best made even better.

What’s your story?
We’re all ears.

GET IN TOUCH

bsmnt site loader

Filed Under: Branding, Display Campaign, Integrated Strategy, Social, Video, Visual Merchandising Tagged With: UPD

The Basement is a full-service integrated agency in Indianapolis.
We deliver radical clarity to agile brands by leveraging modern
storytelling and data acumen.
The Basement | Facebook Instagram LinkedIn

business@thebsmnt.com

317.352.5848

Google Partner Logo Salesforce Partner Badge
© Copyright , The Basement | An Integrated Agency. All Rights Reserved. | Code