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Trust your home to Schlage.

August 5, 2021 by

Schlage Trust

SCHLAGE

Trust your home to Schlage.

Refreshing a brand
with a hundred-
year history.

When starting any branding project, every piece of the brand has to be considered. The language, the colors, the social media, the website. And when a company has a century of innovation, there’s a lot to cover.


Branding, Display Campaign, Integrated Strategy, Product Naming, Social, Tv, Video, Website

A brand new brand look.

Because of the depth of this project, every team at The BSMNT got involved. The first step was dissecting the brand and the market to decide a strategic positioning. The BSMNT worked directly with Schlage to determine a tone of voice and key messages that honored the brand’s history, featured the innovations, and reminded customers of the trust Schlage has earned. Adjustments to the logo and color palette modernized the brand without creating confusion. And that was just the beginning.

Simple stories told in
memorable ways.

Focus groups and extensive testing showed the new voice we created resonates with Schlage’s core audience. That’s because we built our creative work around powerful insights into what Schlage’s audience cares about. Trust, security, and home—whatever home might look like.

Schlage Guidlines

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See all work

NEXT UP:

ACE

Here to get you there.

What’s your story?
We’re all ears.

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Filed Under: Branding, Display Campaign, Integrated Strategy, Product Naming, Social, Tv, Video, Website Tagged With: SCHLAGE

The Basement is a full-service integrated agency in Indianapolis.
We deliver radical clarity to agile brands by leveraging modern
storytelling and data acumen.
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