Trust your home to Schlage.
Refreshing a brand
with a hundred-
When starting any branding project, every piece of the brand has to be considered. The language, the colors, the social media, the website. And when a company has a century of innovation, there’s a lot to cover.
A brand new brand look.
Because of the depth of this project, every team at The BSMNT got involved. The first step was dissecting the brand and the market to decide a strategic positioning. The BSMNT worked directly with Schlage to determine a tone of voice and key messages that honored the brand’s history, featured the innovations, and reminded customers of the trust Schlage has earned. Adjustments to the logo and color palette modernized the brand without creating confusion. And that was just the beginning.
Simple stories told in
Focus groups and extensive testing showed the new voice we created resonates with Schlage’s core audience. That’s because we built our creative work around powerful insights into what Schlage’s audience cares about. Trust, security, and home—whatever home might look like.