Updating a brand that
leads in its category.
A simplified strategy for restaurant software.
QSR Automations runs the technological framework that streamlines your favorite restaurants so they run smoothly. They came to The Basement in need of some streamlining, themselves.
We strategically reimagined
their product offering.
QSR Automations sold a range of products and services that built off of each other. But the design and messaging didn’t make this clear and their sales team was struggling to cross-sell solutions. We stripped down their offerings and rebuilt the very framework of their ConnectSmart product—creating a cohesive system that’s easier to sell.
Next, we introduced the
products with animated video.
We rebuilt the site to match
the simplified products.
After simplifying the product offering, QSR Automations needed a website to match. The Basement first developed a communications strategy through our integrated approach to creative, PR, media, and strategy. Then, we developed a website that opens conversations between their sales team and potential customers.
the new look
to the world.
With a new look—and new messaging for their products—QSR Automations rolled things out in a big way.
The industry took notice when they saw a new trade show booth with simple explainer videos.
The results are in.
Generated lead increase