SCHLAGE
Peace of mind from anywhere.
Launching a
game-changing
smart lock.
After cracking the code on the engineering challenges of developing a WIFI-connected smart lock, Schlage turned to The BSMNT to help bring their latest innovation to market.
Getting it right from the start.
Before launching a product into market, our first challenge was to develop a name for this flagship smart lock. We knew the name had to highlight the lock’s digital security features in a single, easy-to-remember word. And Encode was born.
An integrated
approach to integrations.
Our research showed that tech integrations drove higher engagement, so we built a campaign around how the Encode works seamlessly with Alexa, Google, Siri, and the Ring Alarm—making it the perfect smart lock for smart home newbies.
What’s your story?
We’re all ears.
