• Skip to primary navigation
  • Skip to main content
BSMNT

The Basement

An Integrated Agency

  • Home
  • About
  • Work
  • Articles
  • Careers
  • Contact

Peace of mind from anywhere.

September 3, 2020 by

Peace of Mind

SCHLAGE

Peace of mind from anywhere.

Launching a
game-changing
smart lock.

After cracking the code on the engineering challenges of developing a WIFI-connected smart lock, Schlage turned to The BSMNT to help bring their latest innovation to market.


Branding, Display Campaign, Integrated Strategy, Product Naming, Social, Tv, Video

Getting it right from the start.

Before launching a product into market, our first challenge was to develop a name for this flagship smart lock. We knew the name had to highlight the lock’s digital security features in a single, easy-to-remember word. And Encode was born.

An integrated
approach to integrations.

Our research showed that tech integrations drove higher engagement, so we built a campaign around how the Encode works seamlessly with Alexa, Google, Siri, and the Ring Alarm—making it the perfect smart lock for smart home newbies.

BACK

See all work

NEXT UP:

SCHLAGE

Trust your home to Schlage.

What’s your story?
We’re all ears.

GET IN TOUCH

bsmnt site loader

Filed Under: Branding, Display Campaign, Integrated Strategy, Product Naming, Social, Tv, Video Tagged With: SCHLAGE

The Basement is a full-service integrated agency in Indianapolis.
We deliver radical clarity to agile brands by leveraging modern
storytelling and data acumen.
The Basement | Facebook Instagram LinkedIn

business@thebsmnt.com

317.352.5848

Google Partner Logo Salesforce Partner Badge
© Copyright , The Basement | An Integrated Agency. All Rights Reserved. | Code