International school of indiana

Creative that stands out in a crowded category.

We gave this international school a look to write home about.

With lots of schooling options in Indianapolis—both private and public—our work with ISI had to stand out. Luckily, this school has a unique selling proposition as the only international school in the area. We just needed to be smart, strategic, and most of all—memorable.

Video, Website

We evolved a well-loved brand.
We didn’t reinvent it.

While some agencies start by stripping everything away, that process often destroys brand equity. For ISI, The Basement first identified what was recognizable, and enhanced those features. Adding motion to the logo gave it life beyond signage, and small typeface adjustments elevated the brand without changing its core look.

A campaign that was creative
in style—and in placement.

For the annual creative campaign, we developed a strapline highlighting the key differentiator between ISI and other schools. With fun, playful headlines paired with a youthful typography style and animation, ads stood out when next to competitors’. But the next way we used media to recruit parents was what really caught attention.

Placing smart media
in a high-traffic mall.

With our bold creative running online, we strategically bought boards at an Indy mall (where our target spends lots of time in the lead-up to the school year). Animated boards sprung to life throughout the entire mall, and hanging banners got attention at the entrances.