The Basement agency
A creative holiday
greeting for our clients.
We’re fa-la-la-
losing it this
holiday season.
If you work in the corporate world, Q4 is a little less than holly jolly. In fact, January 1st can’t come fast enough. So, the Basement wanted to spread a little honest holiday cheer during what we’re calling, “the worst possible time of the year.”
We wrote a song that captures our true feelings for the season.
On top of the normal nightmare of Q4, we decided to write, record and produce a holiday song that encapsulates the true feelings we all have for the season.
Oh, and hired professional carolers to perform it for us.
We shared our tune with clients on the Nice List.
Our clients understand the Q4 struggle better than anyone. So in true caroling fashion, we surprised unsuspecting clients and crashed virtual meetings with our holiday greeting.
We even sent holiday cards and pitch pipes so everyone could sing along.
Our efforts struck a chord with industry folks who get it.
We were featured in industry magazines including Muse by Clio and recognized on Adweek’s “Best Agency Holiday Cards of 2021” list. In addition to shared industry holiday solidarity, our virtual card also brought new traffic to our agency site.
We made a list (and checked it twice).
16%
of users checked out the
BSMNT site after watching.
71%
of those users wanted
a feel for who we are.
16%
wanted to see
if we were hiring.
What’s your story?
We’re all ears.
