After discovering the American College of Education’s profound desire to see students succeed, we landed on an iconic wayfinding direction. Its use of navigation aptly captured the soul of the brand — getting students where they wanted to go.
Empowered by humanity.
The American College of Education genuinely cares about people, so we felt compelled to infuse a sense of humanity into the brand. Using imagery and stories from alumni and students, we were able to tell a relatable, authentic story to prospective students.