AMERICAN COLLEGE OF EDUCATION
Here to get
A purposeful rebrand with meaningful results.
The American College of Education—an online college well known in the education space—locked arms with The BSMNT to create a brand-new look and feel.
Finding the way.
After discovering the American College of Education’s profound desire to see students succeed, we landed on an iconic wayfinding direction. Its use of navigation aptly captured the soul of the brand — getting students where they wanted to go.
The American College of Education genuinely cares about people, so we felt compelled to infuse a sense of humanity into the brand. Using imagery and stories from alumni and students, we were able to tell a relatable, authentic story to prospective students.
Results worth hanging on the fridge.
increase in enrollment.
decrease in cost-per-clicks.
increase in new users.