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Here to get you there.

August 5, 2021 by

AMERICAN COLLEGE OF EDUCATION

Here to get
you there.

A purposeful rebrand with meaningful results.

The American College of Education—an online college well known in the education space—locked arms with The BSMNT to create a brand-new look and feel.


Branding, Display Campaign, Integrated Media Strategy, Social, Video, Website

Finding the way.

After discovering the American College of Education’s profound desire to see students succeed, we landed on an iconic wayfinding direction. Its use of navigation aptly captured the soul of the brand — getting students where they wanted to go.

ACE Textures

Empowered
by humanity.

The American College of Education genuinely cares about people, so we felt compelled to infuse a sense of humanity into the brand. Using imagery and stories from alumni and students, we were able to tell a relatable, authentic story to prospective students.

Results worth hanging on the fridge.

33%

increase in enrollment.

73%

decrease in cost-per-clicks.

121%

increase in new users.

BACK

See all work

NEXT UP:

UPD

What will you do with the money you find?

What’s your story?
We’re all ears.

LET’S CHAT

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Filed Under: Branding, Display Campaign, Integrated Media Strategy, Social, Video, Website Tagged With: ACE

The Basement is a full-service integrated agency in Indianapolis.
We deliver radical clarity to agile brands by leveraging modern
storytelling and data acumen.
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