Clean Rooms, Explained: How They Became the Buzziest Tool in Ad Tech
The hottest thing in ad tech is also the best gift a 10-year-old can give their parents: a clean room.
The Basement named to global list of 75 fastest growing agencies.
Not even a global pandemic can keep The Basement down. Despite the turmoil of the past two years…
2020: The Ultimate Test of Our Operating Model.
2020 did not go as planned. Not even close. But somehow, our business remained incredibly healthy…
Rethinking Agency à La Carte.
Once again, as partnerships evolve, the more things change, the more they stay the same.
What Amazon’s masking IP addresses means for advertisers.
In a win for humans and a loss for marketers, another tech giant is making it harder for advertisers to get their hands on user data.
The Basement Brings a Slice of Life to Lock Brand Schlage’s Campaign
Inspired by an Instagram Story from one of its account executives, agency launches ‘Trust Your…
The Method to our Magic.
The Basement is an integrated agency whose strategies are tailored to deliver across numerous platforms and screens, as well…
Indianapolis Agency The Basement Names Conrad Edwards CEO
The new leadership comes at a time of growth as the agency is poised for a successful year ahead and currently hiring for…
Business As Unusual: Adapting To The New Normal.
In 2020, Indiana’s Unclaimed Property Division found itself in a dilemma. They had committed a great deal of time, energy and…
The Method to our Magic.
The Basement is an integrated agency whose strategies are tailored to deliver across numerous platforms and screens, as well…
Indianapolis Agency The Basement Names Conrad Edwards CEO
The new leadership comes at a time of growth as the agency is poised for a successful year ahead and currently hiring for…
Schlage Takes Innovative Programmatic Media-Buying Approach
When The Basement became Schlage’s agency of record in 2017, it transitioned the door hardware brand’s ad-buying…
Conrad Edwards, COO: How to Give, Work and Live with Authenticity
Episode 167: Conrad Edwards, COO at The Basement talks about giving, money, and…
Basement CEO, Brian Phillips, honored In Campaign’s 40 over 40
Brian Phillips is CEO and cofounder of The Basement.
2020: The Ultimate Test of Our Operating Model.
2020 did not go as planned. Not even close. But somehow, our business remained incredibly healthy…
Oh, Snap: Transitions® gets innovative.
In 2018, we introduced Transitions to the Snapchat Custom Lens. It was the perfect marriage of tech and specs. Our work…
Partnership Profile: Centro and Basis In The House.
Exploring resource partnerships and the value of putting innovation to work, together. Early in 2019, Mark Levin…
The Basement asks consumers to serve the service industry.
The Indiana Restaurant and Lodging Association jumped into action, and a friend of the agency reached out to ask for help.
Fast 25: The Basement
Jacob Leffler, co-founder and president of The Basement, said the secret to the company’s success has been…
Basement named one of the 1,000 private titans by INC. Magazine
The Basement, a full-service integrated marketing and advertising agency, has been recognized by…
Success requires the hard truth.
When we purchased our home, I did not think I would need a home office. After all, I already…
Unlocking our UX Methods for Connecting Consumers with a Smarter Lock.
The Basement showcases the development of The Get Help Deciding Tool for….
Schlage Opens The Door To Programmatic TV
Door hardware maker Schlage was spending seven figures on linear TV advertising. While the brand still wanted to take…
Setting The Stage For Success.
The IRT was looking to increase single and season ticket sales. Enter The Basement. The Indiana Repertory Theater, like all…
Q&A: How the dweller came to represent the BSMNT.
It’s not a logo, or a mascot. It’s the Dweller, and it represents the agency’s ethos. Our ECD Noah Sarff sat down with the…
An original approach to traditional media.
More than a third of marketers are leveraging data, martech targeting tools and integrated strategies that didn’t exist five…