The Basement is an integrated agency whose strategies are tailored to deliver across numerous platforms and screens, as well through a wide variety of channels. Our efforts must closely align with the customer journey and reflect a cohesive, disciplined and creative approach to planning, visualizing, executing and reporting on integrated marketing campaigns and experiences.
This paper explores those aspects of the The Basement’s OS that has directly impacted successful outcomes for clients including Schlage, Transitions Optical, TCC/Verizon, Visit Indy and others. It also provides insight into the framework that the agency has developed to make success happen. It is the foundation of everything we do, strategically, tactically and creatively.