THOUGHT LEADERSHIP | White Paper

Crafting A Successful Agency Model: Two Parts Method. One Part Magic.

September 25, 2019

The Basement is an integrated agency whose strategies are tailored to deliver across numerous platforms and screens, as well through a wide variety of channels.  Our efforts must closely align with the customer journey and reflect a cohesive, disciplined and creative approach to planning, visualizing, executing and reporting on integrated marketing campaigns and experiences.

 

This paper explores those aspects of the The Basement’s OS that has directly impacted successful outcomes for clients including Schlage, Transitions Optical, TCC/Verizon, Visit Indy and others. It also provides insight into the framework that the agency has developed to make success happen. It is the foundation of everything we do, strategically, tactically and creatively.

Contributors:

Todd Bolster
VP, Client Services
George Evans
DIRECTOR OF BRAND & CONTENT STRATEGY
Uriaha Foust
Creative Director
Jacob Leffler
President
Ira Maher
VP Business Intelligence
Brian Phillips
CEO