White Paper | May 2, 2018
A conversation with Mark Levin, Director of Marketing Platforms and Insights, about The Basement’s leveraging of Amazon’s burgeoning marketing ecosystem – as much marketing resource as marketplace.
Article | January 16, 2019
The Basement offices are home to the newest pop up store featuring the products and latest designs of Indy’s own People For Urban Progress. Pop in.
Article | December 6, 2018
Two very special Basement Dwellers celebrate ten years as artists, storytellers and client advocates. Here’s a great inside perspective on how an agency and its people should grow.
Article | November 30, 2018
May we introduce you to quite the character? Literally. Meet the Dwunny – sass, swagger and spunk all rolled into 3 delightful inches of 3D-printed microcosm.
Article | November 9, 2018
In an effort to find a respite from his day job, our ECD decided to seek out a new hobby only to discover there are a lot of similarities between woodworking and advertising.
Article | July 26, 2018
We are all storytellers, regardless of one’s role in this business be it in an agency, client side, or as media resource partner. We all work in service to a brand’s stories, whose protagonists are products or services or brand narratives and whose challenges, conflicts and inciting action are as varied as the brands themselves.
Article | June 26, 2018
Writing this article has been on my calendar for more than a month in preparation for the launch of our new website. We style ourselves as both innovators and disruptors, I feel like we’ve laid out a good case for this with our newly polished site. I felt this was a good topic to include as we unveil our newest change.
Article | May 2, 2018
More than a third of marketers are leveraging data, martech targeting tools and integrated strategies that didn't exist five years ago. This has been a boon, particularly, for small...
It’s not a logo, or a mascot. It’s the Dweller, and it represents the agency’s ethos. Our ECD Noah Sarff [NS] sat down with the agency’s co-founder and CEO, Brian Phillips [BP] to uncover the origins and inspiration for this iconic representative of The Basement.
Article | April 3, 2018
