Article | November 20, 2019
Staying true to one’s founding principles is essential but not always easy. Brian Phillips talks about the origins of The Basement, the ideals upon which it was founded and explores how a fully realized culture can keep the magic alive.
Article | February 14, 2020
The Basement showcases the development of The Get Help Deciding Tool for the Schlage Lock Company. It’s an interactive resource for consumers that’s used to select an ideal lock from a wide selection of connected products.
Case Study | January 13, 2020
We are all storytellers, regardless of one’s role in this business be it in an agency, client side, or as media resource partner. We all work in service to a brand’s stories, whose protagonists are products or services or brand narratives and whose challenges, conflicts and inciting action are as varied as the brands themselves.
Article | June 26, 2018
Writing this article has been on my calendar for more than a month in preparation for the launch of our new website. We style ourselves as both innovators and disruptors, I feel like we’ve laid out a good case for this with our newly polished site. I felt this was a good topic to include as we unveil our newest change.
Article | May 2, 2018
White Paper | May 2, 2018
It’s not a logo, or a mascot. It’s the Dweller, and it represents the agency’s ethos. Our ECD Noah Sarff [NS] sat down with the agency’s co-founder and CEO, Brian Phillips [BP] to uncover the origins and inspiration for this iconic representative of The Basement.
Article | April 3, 2018