Article | November 20, 2019
The Basement explores the value of cultivating key resource partnerships in making a measurable impact at every touchpoint along the purchase funnel.
The Basement introduces its agency model and an operating framework that is proving to deliver insights, informed marketing campaigns – and real results – for its clients.
White Paper | September 25, 2019
National Snapchat Promo For Transitions® lenses.
Article | August 26, 2019
The Basement develops, creates and produces 16 new product videos showcasing the safety, simplicity and style of Schlage smart locks.
Article | June 19, 2019
The Basement's own Nick Smith, his street art and his graphic canvases are featured in a recent artist profile on Ironlak.com.
Article | May 20, 2019
In less than 3 seasons, The Basement has improved marketing efficiencies, lowered cost and increased ticket sales for the IRT. Bravo!
Article | April 17, 2019
Schlage and The Basement receive a hearty welcome to the neighborhood with a successful campaign launch on Nextdoor.
Article | March 26, 2019
A quick look at a colorful interactive online experience created to showcase and support Transitions® lenses’ newest product introduction.
Article | March 18, 2019
A new partnership with The Indianapolis Indians and record growth for Visit Indy mark an exciting start for 2019 in our hometown.
Article | February 28, 2019
A conversation with Mark Levin, Director of Marketing Platforms and Insights, about The Basement’s leveraging of Amazon’s burgeoning marketing ecosystem – as much marketing resource as marketplace.
Article | January 16, 2019
The Basement offices are home to the newest pop up store featuring the products and latest designs of Indy’s own People For Urban Progress. Pop in.
Article | December 6, 2018
Two very special Basement Dwellers celebrate ten years as artists, storytellers and client advocates. Here’s a great inside perspective on how an agency and its people should grow.
Article | November 30, 2018
May we introduce you to quite the character? Literally. Meet the Dwunny – sass, swagger and spunk all rolled into 3 delightful inches of 3D-printed microcosm.
Article | November 9, 2018
In an effort to find a respite from his day job, our ECD decided to seek out a new hobby only to discover there are a lot of similarities between woodworking and advertising.
Article | July 26, 2018
We are all storytellers, regardless of one’s role in this business be it in an agency, client side, or as media resource partner. We all work in service to a brand’s stories, whose protagonists are products or services or brand narratives and whose challenges, conflicts and inciting action are as varied as the brands themselves.
Article | June 26, 2018
Writing this article has been on my calendar for more than a month in preparation for the launch of our new website. We style ourselves as both innovators and disruptors, I feel like we’ve laid out a good case for this with our newly polished site. I felt this was a good topic to include as we unveil our newest change.
Article | May 2, 2018
More than a third of marketers are leveraging data, martech targeting tools and integrated strategies that didn't exist five years ago. This has been a boon, particularly, for small...
White Paper | May 2, 2018
It’s not a logo, or a mascot. It’s the Dweller, and it represents the agency’s ethos. Our ECD Noah Sarff [NS] sat down with the agency’s co-founder and CEO, Brian Phillips [BP] to uncover the origins and inspiration for this iconic representative of The Basement.
Article | April 3, 2018
