Article | November 30, 2020
One year into COVID, we take a look back at the measures we’ve employed to stay connected among ourselves, continue to work at a high level with our client partners, maintain some semblance of agency culture and not lose those things that make us who we are.
Article | June 2, 2021
Liz Robinson explores what it takes to gather all the pieces and put them together creating a successful strategic marketing plan for clients looking to build a brand and execute on that plan in a manner that beautifully completes the picture.
Article | March 24, 2021
The Basement and its clients have been put to the test in 2020, along with everyone else. Adapting quickly and cost effectively while still being able to garner successful outcomes has validated how we work – and how we’ll all need to work – moving forward.
Article | July 15, 2020
A new campaign for IndanaUnclaimed.gov featured scenarios that were rendered unrealistic given social distancing and the state-wide restrictions put in place by the Governor. The media buy was set in stone. It’s a good thing the creative wasn’t.
Article | June 1, 2020
COVID-19 has created an unprecedented level of uncertainty in our lives, but it also sheds light on some universal truths. Agency co-founder and president, Jacob Leffler shares his perspective on why continuous progress is more important than ever.
Article | May 14, 2020
Whether an agency specializes - or not - and the technologies and platforms behind how an agency works are becoming more of a determiner than ever of whether client/agency relationships are project based or require an Agency Of Record arrangement.
Article | April 23, 2020
Staying true to one’s founding principles is essential but not always easy. Brian Phillips talks about the origins of The Basement, the ideals upon which it was founded and explores how a fully realized culture can keep the magic alive.
Article | February 14, 2020
The Basement showcases the development of The Get Help Deciding Tool for the Schlage Lock Company. It’s an interactive resource for consumers that’s used to select an ideal lock from a wide selection of connected products.
Case Study | January 13, 2020
We are all storytellers, regardless of one’s role in this business be it in an agency, client side, or as media resource partner. We all work in service to a brand’s stories, whose protagonists are products or services or brand narratives and whose challenges, conflicts and inciting action are as varied as the brands themselves.
Article | June 26, 2018
Writing this article has been on my calendar for more than a month in preparation for the launch of our new website. We style ourselves as both innovators and disruptors, I feel like we’ve laid out a good case for this with our newly polished site. I felt this was a good topic to include as we unveil our newest change.
Article | May 2, 2018
White Paper | May 2, 2018
It’s not a logo, or a mascot. It’s the Dweller, and it represents the agency’s ethos. Our ECD Noah Sarff [NS] sat down with the agency’s co-founder and CEO, Brian Phillips [BP] to uncover the origins and inspiration for this iconic representative of The Basement.
Article | April 3, 2018