Indianapolis shop The Basement asks consumers to serve the service industry. The Basement is in the heart of a thriving hospitality industry on top of a growing ad tech community. So as we watched small businesses close their doors across the country and the economic impact of COVID-19 start to materialize, our attention shifted to the local restaurant scene and the state’s service industry that would undoubtedly need a floatation device.

Faced with restaurant employees out of work in record numbers, the Indiana Restaurant and Lodging Association jumped into action, and a friend of the agency reached out to ask for help. Almost immediately, “It’s time to turn the tables” was born. The idea was to support Indiana restaurant employees and message to the community that it’s now our turn to serve the service industry. Our effort was focused on a website built to offer assistance to restaurant employees across the state. It would be supported by a telethon hosted on a local TV station which would go live in a matter of days.

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