OBSERVATIONS
5 Minute Read | April 23, 2020
An original approach to
traditional media.
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More than a third of marketers are leveraging data, martech targeting tools and integrated strategies that didn’t exist five years ago—tools and strategies that have proven more effective and more cost efficient.
These data strategies mean small-to-mid-sized companies can finally compete on a stage once dominated by larger marketers with their traditional buys and budgets. This insight became the foundation for an innovative, automated marketing platform created for our client, Schlage.
Clean Rooms, Explained: How They Became the Buzziest Tool in Ad Tech
The hottest thing in ad tech is also the best gift a 10-year-old can give their parents: a clean room.
https://www.morningbrew.com/marketing/stories/2021/11/22/clean-rooms-explained-how-they-became-the-buzziest-tool-in-ad-tech
The Basement named to global list of 75 fastest growing agencies.
Not even a global pandemic can keep The Basement down. Despite the turmoil of the past two years…