OBSERVATIONS
5 Minute Read | April 23, 2020
An original approach to
traditional media.
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More than a third of marketers are leveraging data, martech targeting tools and integrated strategies that didn’t exist five years ago—tools and strategies that have proven more effective and more cost efficient.
These data strategies mean small-to-mid-sized companies can finally compete on a stage once dominated by larger marketers with their traditional buys and budgets. This insight became the foundation for an innovative, automated marketing platform created for our client, Schlage.
The Basement named to global list of 75 fastest growing agencies.
Not even a global pandemic can keep The Basement down. Despite the turmoil of the past two years…
What Amazon’s masking IP addresses means for advertisers.
In a win for humans and a loss for marketers, another tech giant is making it harder for advertisers to get their hands on user data.
https://www.morningbrew.com/marketing/stories/2021/09/29/what-amazon-s-masking-ip-addresses-means-for-advertisers