CHALLENGE

For nearly a century, Schlage has been pioneering the world’s best door hardware. Our charge: spark even greater engagement with the brand among channel partners and customers and measurably increase demand for – and sales of – an expansive global portfolio of products.

APPROACH

Thoroughly assess retail and online channels as well as a range of consumer segments. We then develop targeted, integrated media and creative strategies that, together, combine to make an already smart campaign even smarter and more successful.

OUTCOME

An initiative that began with a redesign of their enterprise website and exploration of new ways to look at Schlage’s marketing strategies resulted in significant incremental sales increases and The Basement being named Schlage Agency of Record.

RESULTS

60

lift in ad efficiency

50

increase in qualified leads

3

increase in ROI

Insight And Campaign
Integration The Keys
To Success For
Schlage.

Schlage image of different ads.

INSIGHT

Working closely with our publishers and media partners, we develop ever-evolving measurement strategies that inform everything we do – from channel identification through advertising to messaging in store. For instance, insight from our digital display program drove the integrated messaging and content of our programmatic TV campaign. Assess. Test. Optimize. This heavy lifting inspires exploration of promising new channels, leads our targeted “bricks and mortar” strategies and allows us to make a measurable impact along the entire sales funnel.

SOLUTION

Develop targeted, integrated strategies that guide the customer journey to destinations prepared and poised to deliver. All initiatives – from the evolution of a website through social campaigns to traditional media and store-level targeting – are crafted to push and pull thousands of existing products as well as a regular stream of new products through retail and ecommerce channels. Collaborating with Schlage’s marketing team, we are working to shepherd the brand at the highest levels as well as rolling up our sleeves to sell product one channel, one segment at a time.

Schlage lock rendering.

SOLUTION

Develop targeted, integrated strategies that guide the customer journey to destinations prepared and poised to deliver. All initiatives – from the evolution of a website through social campaigns to traditional media and store-level targeting – are crafted to push and pull thousands of existing products as well as a regular stream of new products through retail and ecommerce channels. Collaborating with Schlage’s marketing team, we are working to shepherd the brand at the highest levels as well as rolling up our sleeves to sell product one channel, one segment at a time.

This project wasn’t just unique to and instrumental in our own branding and marketing history, it broke new ground for our category and media, in general. Strategic thinking, extensive media capabilities, real business intelligence and a true sense of partnership led us to name The Basement as our digital AOR.”

– Patti Matthews, Schlage Brand Marketing Leader

Data-informed approach to targeted media and creative strategies is key to significant incremental engagement and sales increases.

mid image

Targeted, data-informed media and creative strategies support integrated campaign.

Website
Display advertising
Ad-supported promotions
Mobile
Social campaigns
Programmatic TV
Production videos
Trade show support
Media planning