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Living on the Edge: This agency created a relief effort for its local restaurant industry in less than a week.

April 28, 2020

The Bsmnt - AdAge

APRIL 29, 2020, INDIANAPOLIS, IN: The Basement, a full-service integrated marketing and advertising agency, was featured in Living on the Edge, a weekly series by Ad Age that explores how small agencies overcome adversity and apply creativity, ingenuity and hard work to solve business problems.

 

The article focuses on the partnership between The Basement and the Indiana Restaurant and Lodging Association to bring inrlarelief.com to life in less than a week.  

 

“When it became clear that we needed to help the hospitality community find some relief, the task ahead seemed insurmountable,” said Elise Shrock, Director of Operations for the Indiana Restaurant and Lodging Association. “How would our tiny staff build a foundation, create a website from scratch and market it all in under a week? The Basement answered our call and in no time they had all of our development and creative handled so that we could focus on our day to day work to administer life-changing funds. Without the kind of collaboration and services The Basement provided, we simply wouldn’t have been able to help this many people this fast.”   

 

“We’re proud of the small role we played to get some much-needed support to the service industry in our state,” said Todd Bolster, Vice President Client Services at The Basement. “The industry might be in flux right now, but agencies are uniquely situated to bring brand messaging to life as a force for good.”

 

See the full article here:  LIVING ON THE EDGE: THIS AGENCY CREATED A RELIEF EFFORT FOR ITS LOCAL RESTAURANT INDUSTRY IN LESS THAN A WEEK 

(note: article for Ad Age subscribers only).