I’m fascinated with the way people engage with brands. As a modern storyteller, I find needles in haystacks and then thread those needles with strategy to craft stories. Like a needlepoint pillow on Etsy, the resulting content delights audiences and drives sales for our clients.
It’s not a logo, or a mascot. It’s the Dweller, and it represents the agency’s ethos. Our ECD Noah Sarff [NS] sat down with the agency’s co-founder and CEO, Brian Phillips [BP] to uncover the origins and inspiration for this iconic representative of The Basement.
Article | April 03, 2018