THOUGHT LEADERSHIP | AUTHORS

George Evans

Director of Brand & Content Strategy

I'm a writer by vocation, a marketer by profession and I've been telling brand stories for nearly 40 years. The channels have changed, but the fundamentals of spinning a good yarn are timeless. Our grasp of this is why I joined The Basement in 2016, following 10 years at the helm of my own shop. We have great stories to tell.

POSTS

Once Upon A Time.

We are all storytellers, regardless of one’s role in this business be it in an agency, client side, or as media resource partner. We all work in service to a brand’s stories, whose protagonists are products or services or brand narratives and whose challenges, conflicts and inciting action are as varied as the brands themselves.

Article | June 26, 2018

Whitepaper header - Schlage Programmatic TV image showing Schlage content on a phone and a TV.

An innovative programmatic approach to traditional media buying leads to a higher ROI for Schlage.

More than a third of marketers are leveraging data, martech targeting tools and integrated strategies that didn't exist five years ago. This has been a boon, particularly, for small...

White Paper | May 02, 2018