THOUGHT LEADERSHIP | AUTHORS

George Evans

Director of Brand & Content Strategy

I'm a writer by vocation, a marketer by profession and I've been telling brand stories for nearly 40 years. The channels have changed, but the fundamentals of spinning a good yarn are timeless. Our grasp of this is why I joined The Basement in 2016, following 10 years at the helm of my own shop. We have great stories to tell.

POSTS

Dwunny Business.

May we introduce you to quite the character? Literally. Meet the Dwunny – sass, swagger and spunk all rolled into 3 delightful inches of 3D-printed microcosm.

Article | November 09, 2018

Once Upon A Time.

We are all storytellers, regardless of one’s role in this business be it in an agency, client side, or as media resource partner. We all work in service to a brand’s stories, whose protagonists are products or services or brand narratives and whose challenges, conflicts and inciting action are as varied as the brands themselves.

Article | June 26, 2018

Whitepaper header - Schlage Programmatic TV image showing Schlage content on a phone and a TV.

An innovative programmatic approach to traditional media buying leads to a higher ROI for Schlage.

More than a third of marketers are leveraging data, martech targeting tools and integrated strategies that didn't exist five years ago. This has been a boon, particularly, for small...

White Paper | May 02, 2018