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  • The Proof
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  • Careers
  • The Agency
  • The Difference
  • The Proof
  • Thought Leadership
  • Contact Us
  • Careers
THOUGHT LEADERSHIP | AUTHORS

George Evans

Director of Brand & Content Strategy

I'm a writer by vocation, a marketer by profession and I've been telling brand stories for nearly 40 years. The channels have changed, but the fundamentals of spinning a good yarn are timeless. Our grasp of this is why I joined The Basement in 2016, following 10 years at the helm of my own shop. We have great stories to tell.

George Evans

POSTS

Innovation? It’s a Snap.

National Snapchat Promo For Transitions® lenses.

Article | August 26, 2019

A great reflection on a great partnership.

A quick look at a colorful interactive online experience created to showcase and support Transitions® lenses’ newest product introduction.

Article | March 18, 2019

Q&A: Fording The Amazon: A Marketing Adventure.

A conversation with Mark Levin, Director of Marketing Platforms and Insights, about The Basement’s leveraging of Amazon’s burgeoning marketing ecosystem – as much marketing resource as marketplace.

Article | January 16, 2019

Grand Opening: Another PUP Pop Up…Pops Up.

The Basement offices are home to the newest pop up store featuring the products and latest designs of Indy’s own People For Urban Progress. Pop in.

Article | December 06, 2018

Agency Profile: Ten And Counting

Two very special Basement Dwellers celebrate ten years as artists, storytellers and client advocates. Here’s a great inside perspective on how an agency and its people should grow.

Article | November 30, 2018

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